Taylor Hirsom · Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · From Upwork to 100-Person Consultancy: How Subscriptions Fueled Growth | Taylor Hersom
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Scoped each client by calculating expected monthly hours for active work plus passive benefits (e.g., handling auditor calls) to set subscription rates
“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
“The monthly rate… is exactly the same on the first month or… on the 50th month… as long as the scope doesn't change… we adjust for inflation only.”
“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
“I’m waiving the $99 onboarding fee for new clients… includes your QuickBooks Online subscription, monthly reconciliations, KPI dashboard and professional bookkeeping support”
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