“I went on to, and I'm sure your audience knows about this, Meta's Ad Library... noticed that one of their top-selling products had 3/4 of the variants sold out”
LB
Leon Bart-Williams
eCommerce Podcast ·
“The 80/20 rule, which is, you know, 20% of your variants are going to drive 80% of the sales”
Leon Bart-Williams · eCommerce Podcast · Are You Running Ads to Products People Can't Buy?
Play from 16:02
16:02
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What was described
Performed daily checks of top-selling variants, focusing on the 20% of variants that drive 80% of sales
80/20
Said nearby on the same subject
“Let's churn out more creatives like that. Let's attach it to landing pages. Let's tell Moby to do that every Monday. Okay. 25 different variants and publish them for us automatically.”
♫
Said on Limited Supply
“Email like 20 recent customers… ask them for a review on your top selling products… that will help if you do the work now.”
SH
Steve Hutt
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection ·
“In retail you know every day whether you're winning or losing… the daily sales report marks your score daily.”
♫
Said on Grit in the Boardroom - Executive Interviews on Corporate Governance and Risk Management
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