“We made the strategic decision early on to not try and build our own chipset. So there's 2 billion plus chips being sold every single year.”

“Each enterprise requires its own marketing plan ... instead of doing five hours of marketing a week, you're now doing 10 hours ... inefficiency from task switching”

“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”

“And eventually I just decided I need to take control of this. And bit by bit, I started to chip away, automate my work. And that's when I started Excel Off The Grid to try and kind of share what I'd learned and help other people to do similar things.”

“When we have an open model there, and people can test it out first, combine them to do application good for their targeted business, and later they can build their own model.”