“I printed out tablets. Went to a place and published tablets with one page call plan. I said, consider this a strategic doodle pad. I don't care. Just look at it before you pick up the phone.”

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · How to Beat “Do Nothing” in Cyber Sales: Ken Powell

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What was described

printed one-page call-plan tablets and required reps to review them before picking up the phone

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