“Zero-click search means that referral traffic to every news site has gone down. In my country, a drop of 85%.”
♫
Said on Masters of Scale
“When we were attacked there by the government and by Facebook's design, we moved and optimized search. We hit 69% of our traffic from search. I say that because in America, the normal average is 40%. In my country, it was 20%.”
Maria Ressa · On the Media · Help Is On the Way - A Conversation With Maria Ressa
Play from 29:12
29:12
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
pivoted from Facebook to optimize for search, increasing traffic from search to 69% of total
69% traffic from search; US average 40%; country average 20%
Said nearby on the same subject
“He grew it through SEO, product-led content and AI search optimization instead of rebuilding the product.”
♫
Said on Buying Online Businesses Podcast
“I highly recommend anyone that runs Facebook ads for their business go and do this switch up Facebook ads for two weeks and you'll see how many less people you get searching for your brand term”
♫
Said on AI SEO & Business Automation Podcast
“Related searches, or people also search for, are at the bottom of the page.”
TB
Tristan Brunsdon
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