“Zero-click search means that referral traffic to every news site has gone down. In my country, a drop of 85%.”

Masters of Scale · Maria Ressa on how to save democracy from Big Tech

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What was described

cited an 85% drop in referral traffic to news sites in her country

85% drop

Said nearby on the same subject

“Brianna Foster, the principal in 2022 and 2023, the mini-referral system was her idea.”
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Said on 911 Calls Podcast
How they work Share this moment
“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
Data play Meta ROAS 0.23x → 1.96x; CPA $172.15 → $24.58 (85% drop) Share this moment
“I would say 85 to 90% of my business now comes through B&I, previous relationships, current relationships, past relationships, through, I think I'm up to about tier 13 in referrals.”
♫
Said on BNI - The Australian Story
Hard number 85-90% of business Share this moment
“Versus articles had the highest Spearman correlation across alternative and best X software pages of sites that had the most traffic.”
RH
Ross Hudgens
Startups For the Rest of Us ·
Contrarian take Spearman correlation highest for versus articles Share this moment

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