“Brianna Foster, the principal in 2022 and 2023, the mini-referral system was her idea.”
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Said on 911 Calls Podcast
Masters of Scale · Maria Ressa on how to save democracy from Big Tech
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cited an 85% drop in referral traffic to news sites in her country
85% drop
“Brianna Foster, the principal in 2022 and 2023, the mini-referral system was her idea.”
“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”
“I would say 85 to 90% of my business now comes through B&I, previous relationships, current relationships, past relationships, through, I think I'm up to about tier 13 in referrals.”
“Versus articles had the highest Spearman correlation across alternative and best X software pages of sites that had the most traffic.”
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