The Trendsetter - TikTok Shop & Creator Marketing · The Creative Intelligence Gap: Why Your Best Ad Can’t Be Reverse-Engineered From a Transcript
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loaded over 150 UGC creator videos into the ad account on day one and began testing them
150 videos, scaling after three weeks
“We bring them into a WhatsApp group and then we one-on-one message them within WhatsApp. And we're trying to get as many videos out of them as humanly possible because the more videos that one particular creator makes, the faster learning loops that they have.”
“We were generating 100, 150 leads a day and turning those over to a sales team who would chase them”
“Handle it up front and message the creator in the creator field to request usage rights for the submitted content, including paid ads for a defined window, usually 90 days or six months.”
“He stitches it with a video… the clicks climbed into the millions… his TikTok account jumped from six million followers to over 14 million.”
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