“Handle it up front and message the creator in the creator field to request usage rights for the submitted content, including paid ads for a defined window, usually 90 days or six months.”

TikTok Shop Secrets with Fernando Campos · 5 Mistakes Killing Your Amazon Creator Connections Campaigns

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5:09

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What was described

Ask creators up front for usage rights (90-day or six-month window) for their video content so it can be used in paid ads.

90 days or six months

Said nearby on the same subject

“The thing that enabled early growth was influencer content and paid ads. And so we just simply scaled what we knew.”
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“Commonwealth Bank ... have agreed to pay creators for copyrighted content when it's used with generative AI ... this license gives our people the right to use Australian news content ...”
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