“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
NZ
Nespresso Australia & New Zealand
15 Minutes with the Boss ·
The GaryVee Audio Experience · The #1 Opportunity Nobody's Taking Seriously (Live Shopping)
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position live social selling as a higher-margin path to financial dreams than generic social-media influencing
“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
“It racked up a record breaking 4 billion social media impressions… every single post… worth more than a Super Bowl ad in terms of reach.”
“Social media is a force of good… the more you hear it, the more the shame goes away”
“The CEO would say, well, how many sales did we get from our social media presence? ... we got zero”
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