“Shopify is the commerce platform we use at good american… it lets you own the centre of your business while still reaching customers wherever they are”

“We've put a lot of thinking into how do we build that platform for the age of AI. We talk about a unified data layer, giving the customer the possibility to not only look at finance and tax data, but also into operational data, people data, and so on and so forth.”

“Have a good handle on what data you have and know who's getting that data… do a data inventory and really know how that information is being used”

“They aren't as hung up on defining success as how much checkout they have in their commerce system... define success metrics within those three strands”

“I am working towards building agents to basically digest and help with data… you’re using Shopify analytics or GA, GA4, you’re using Adobe analytics and whatever platform, a triple whale… build an agent to distill all that down with action”