“…your frontline reps who already handle hundreds of these conversations… go and actually test it. They know what good looks like. They also know the edge cases and points of failure.”

“You probably already have tens of thousands of great customer calls ... You can surface that information ... Go talk to your frontline reps ... they can tell you their pain points”

“One of the hottest companies coming out of Y Combinator is AI agent evaluation… to simulate all of those conversations, those edge cases, put them through and ensure consistency.”

“Low rep, high weight and high rep, low weight don’t have a statistically significant difference in hypertrophy… strength is the metric that matters.”

“If your client is a very high income earner ... using 90 as a base case, you're going to want to test something higher”