“Most money in a political campaign goes to broadcast television commercials… not that many people watch broadcast TV anymore… people are watching their TV on streaming.”

Bradley Tusk · Prof G Markets · Elon Musk Spent $366M On The Midterms - Will It Work?

Play from 4:25
4:25

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Argues that most political campaign money is wasted on broadcast TV ads because viewers have shifted to streaming and can filter ads out

Said nearby on the same subject

“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment
“Do you guys spend a lot of money on traditional advertising? Zero.”
♫
Said on TBPN
Contrarian take Zero Share this moment
“This is the first time that I invested a pretty significant amount of money because we were going to bring our ads in house... to be powerfully informed of the options that we have in terms of our ads”
JS
Jasmine Star
The Jasmine Star Show ·
Business model Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.