“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Bradley Tusk · Prof G Markets · Elon Musk Spent $366M On The Midterms - Will It Work?
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Argues that most political campaign money is wasted on broadcast TV ads because viewers have shifted to streaming and can filter ads out
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“Do you guys spend a lot of money on traditional advertising? Zero.”
“This is the first time that I invested a pretty significant amount of money because we were going to bring our ads in house... to be powerfully informed of the options that we have in terms of our ads”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.