“I use a simple formula called story action, story action, story action, meaning I tell a story and then I give you the action you can do.”
JA
Jon Acuff
The Think Media Podcast ·
Hard Fork · Why No One Can Look Away From Elizabeth Holmes
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followed up a New Yorker story with a call from a practicing pathologist source to investigate Theranos claims
“I use a simple formula called story action, story action, story action, meaning I tell a story and then I give you the action you can do.”
“We call it empty search results. It's one of our best sources of new product innovation.”
“‘As soon as you file the story, you file the invoice… you need to follow up just like a guy would’”
“I did less than 10 calls, emails, like email, call, follow up or call email, and had a company within those first 10.”
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