“The company's own return on invested capital, which it calls adjusted ROIC, fell about 8% in 2021 and then 7% in 2022. And then for 2025, the number is just 6.9%.”

“I would say for me, because of September harvest and then Q4 right being after and it's a high market. If you adjust your margin, even a couple of price points, you will save a lot more because the majority of people's revenue, including ours, happen in Q4.”

“In our experience blueberries will produce fruit within a year after planting, especially if planted in fall or spring.”

“I understand my audience is 35 to 55-year-old dominantly, predominantly male. It's like 98% male. And if I'm not catering to that, unfortunately, you're going to see a big fall-off in viewership.”

“We put these people through this program and then compared to the control, we're seeing that their deal sizes are 5% better”