“I understand my audience is 35 to 55-year-old dominantly, predominantly male. It's like 98% male. And if I'm not catering to that, unfortunately, you're going to see a big fall-off in viewership.”

Felix Davila · YouTube Creators Hub · Building a YouTube Brand Beyond Views with Felix Davila of The Watch Bros

Play from 18:26
18:26

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What was described

regularly reviews YouTube analytics to identify retention drop-off points, click-through rates and audience demographics

audience is 35-55 year-old, 98 % male

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