“Only once a month is all I can actually afford regularly. But at the moment, I was using it once a week, which is not normally me, but I had to try and get Clems sorted”

“He answers the phones and takes customer service calls once a month… people call and he says, hey, it's Mike… he's doing it to stay connected.”

“We have a team that does this… will run a website audit once a week. I'm using AI to do it damn near every day”

“We’re promoting this wonderful supplement called Next 51 Scoop once a day, you get all your vitamins, 30 ingredients and 10 key areas… you have to put movement in your day and stay with your friends… contact someone once a week.”

“I’ve never once seen a consumer say, ‘we want a hundred emails from that brand’… why are we using this technology to do more instead of improve what we have”