“A sales rep with a CISSP qualification… it shows they’re trying to be relevant and can connect dots.”

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · Why the Rep, Not the Product, Wins Cyber Sales; Fred Descloux @ Nu Skin

Play from 46:15
46:15

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Hire or develop sales reps who hold a CISSP certification to demonstrate deep security knowledge and credibility

Said nearby on the same subject

“BladeLogic probably had 50, 55 sales reps. And then I oversaw 350 to 400 sales reps. And then we got rid of probably 100 sales reps.”
JM
John McMahon
M&A Science ·
How they work 55 → 350-400 reps; cut ~100 reps Share this moment
“And eventually, that led me to starting a door-to-door sales company. And we grew that to 400 sales reps.”
♫
Said on The Marketing Millennials
Business model 400 sales reps Share this moment
“It speeds up the security checks for a secure development lifecycle ... with automated remediation and automated alerts.”
♫
Said on Inside the Strategy Room
Why it worked Share this moment
“Holding income is extremely important when acquiring any development site. If an existing tenant is covering a meaningful portion of your interest and holding costs while you work through planning, you’re under far less pressure to develop the site immediately”
♫
Said on The Deal with Adam Di Marco
Growth tactic Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.