“We know from all of our data that the single best performing lead comes from a website, and it's because it's a come-towards lead.”
LT
Liam Thompson
The Fitness Business Growth Podcast ·
Build or Break · Jason Alexander: How Do You Handle Peaking With Seinfeld?
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offered audience refunds if either lead actress missed a performance
1200-seat theater, ~100 audience members would have walked out
“We know from all of our data that the single best performing lead comes from a website, and it's because it's a come-towards lead.”
“I would also like to offer to your audience a 50% discount for anything on our website, whether it's seeds or the seed saving course with our coupon seed farmer.”
“And then we got a message from the government that refund either wasn't due ultimately or was due 12 months later. Something that would basically, that put us out of business.”
“You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads.”
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