“He explained that baseball doesn’t focus on earnings; you look at revenues and assume they’ll lead to earnings later.”
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Said on Freakonomics Radio
Liam Thompson · The Fitness Business Growth Podcast · Episode 01: Why Growing a Fitness Business Has Got Harder
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focus on website-generated leads because they are "come-towards" leads
“He explained that baseball doesn’t focus on earnings; you look at revenues and assume they’ll lead to earnings later.”
“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”
“We got guys in our command every week that are selling jobs that the leads were dead. They were ghosted. They sent it months ago. And they're resurrecting those because of the follow-up system”
“In the beginning I was the sole lead source because it was free I would promote it and we would generate leads and now we had a customer acquisition cost of zero”
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