“He ran his sales pipeline from a Google Sheet for many, many months and resisted the board's questions about why they weren't using Salesforce.”

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · You Can Teach Selling, Not Attitude: James Irving, Founder, Emotive JLI

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What was described

ran the sales pipeline from a Google Sheet for many months instead of using Salesforce

Said nearby on the same subject

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