“We have 295,000 customers in our database… those women are on a list right now currently, that we are warming up to target for our boost cookie launch.”
WR
Whitney Rowell
Unit Economics ·
Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
developed a boost cookie line for postpartum-to-perimenopause women, expanding TAM from 3 million to 55 million women
3 million → 55 million
“We have 295,000 customers in our database… those women are on a list right now currently, that we are warming up to target for our boost cookie launch.”
“You can create a story that says like, Oh, there's a group of 5 million women in the U S that like faith programming and you can spend a million dollars and you can make money on it.”
“We started with about $25 million in top line revenue. And today we sit north of $350 million in top line revenue”
“We would pay him 400 million of cash back, and still have 700 million to work on expanding the company”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.