“That takes our TAM from 3 million women to 55 million women.”

Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell

Play from 22:39
22:39

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What was described

developed a boost cookie line for postpartum-to-perimenopause women, expanding TAM from 3 million to 55 million women

3 million → 55 million

Said nearby on the same subject

“We have 295,000 customers in our database… those women are on a list right now currently, that we are warming up to target for our boost cookie launch.”
WR
Whitney Rowell
Unit Economics ·
Data play 295,000 customers Share this moment
“You can create a story that says like, Oh, there's a group of 5 million women in the U S that like faith programming and you can spend a million dollars and you can make money on it.”
♫
Said on The Global Leadership Podcast
Contrarian take 5 million women Share this moment
“We started with about $25 million in top line revenue. And today we sit north of $350 million in top line revenue”
♫
Said on Profiles in Risk
Hard number $25 million in 2020 to over $350 million now Share this moment
“We would pay him 400 million of cash back, and still have 700 million to work on expanding the company”
♫
Said on The Quinn Files
Hard number 400 million cash, 700 million for expansion Share this moment

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