“You block that bypass, and you introduce modular creative systems to scale output without reinventing the wheel.”

“They manage a modular global team of external agencies, making sure that creative, paid media, and analytics all play the exact same tune.”

“A very famous piece of advice around creativity... kill your darlings... the weirdest ones, the things that don't belong together is a shortcut to your voice.”

“Instead of going straight into… say, this is what we do… introduce yourself as a person… provide value… that’s more of that human touch and providing that value.”

“The whole system there was run like a creative agency, which is to say, everybody's a contractor”