“The convenience of using and thinking of and coming up with a name that no one in their right minds would ever choose is that boringmilk.com was available and the Instagram handle was available”

“Microsoft naming everything copilot… this time I think it really burnt them… teams are abandoning the brand because it's so tainted.”

“We kind of did it the other way around to a lot of other brands where we really focused on um, having our beer available in bars and restaurants because, um, at that level, although back then it was so hard to get into because, um, the big multinational brewers would often contract all these sites.”

“They now require screening of account contacts, email domains, and physical addresses, rather than just running the primary company name through a filter.”

“If you're your best designer, probably knows three other designers. Ask in communities… you’d be amazed how fast good names surface.”