“And I know some people hear the words role-play and immediately think, oh my God, please don't make me do that. But honestly, it can be incredibly useful because there's a big difference between knowing what you want to say and actually saying it out loud.”

“There are a lot of things I don't think AI is good for, but I do think it can be really helpful in role-playing conversations.”

“The AI content has performed way better than the real world content and has achieved 10% higher conversion rate”

“I actually set up some evals and with post-processing, I was able to get Llama 3.2b to perform as well as Cloud Sonnet at summarizing locally the conversations that I was having.”

“He's doing free work. Now imagine when he starts performing, and I know this cause I've talked to him many times and starts increasing the conversion rates drastically more than people expected. And they got to pay on performance.”