“You can't have that conversation one to three months out… you need to have it six to 12 plus months out”
LA
Lakun Agrawal
The CFO Track ·
Aaron Luxmoore, Lexer · eCommerce Australia · One Customer, Three Profiles: Building a Single Customer View with Lexer (Aaron Luxmoore)
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Reduced CDP implementation time from about six months to six-to-12 weeks by streamlining platform connections and user acceptance testing
6 months → 6-12 weeks
“You can't have that conversation one to three months out… you need to have it six to 12 plus months out”
“You have to invest in that inventory up front... six to eight week lead time... could be 12 or 14 months... financing inventory for six to eight, nine months before it starts coming back”
“Most students take anywhere between two to six hours on average per week to watch everything, to participate and implement the program.”
“AI will recommend to test, prioritize the test based on business impact, make a recommendation about implementation… you still have to approve it, to publish it and run it.”
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