“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”
SN
Scott Needham
The CPG Guys ·
“We could because of our brand we were able to maybe ask a little more for it but it just was not worth taking up table cut time”
Jason Chasson · The Fabricator Podcast · Learning to lead a fabrication business with Jason Chiasson
Play from 6:35
6:35
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Charged a premium for 14-gauge single-layer signs because of brand strength, despite higher production cost
Said nearby on the same subject
“We like step premiums because it gives us flexibility… there’s no point locking in a level premium for $3 million of life cover”
SW
Stuart Weems
Investopoly ·
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
“We just hit $2,000 in extra costs related to the war… that breaks down into three broadly three things… higher cost of energy… higher interest rates… military costs”
♫
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