“A fractional CMO's success is measured by hard clinical business metrics. We're talking patient acquisition cost, referral volume from specialized physicians, and brand trust scores.”

“It's a vanity metric that I've cataloged all my vendors… I don't care about 80% of my vendors.”

“They aren't as hung up on defining success as how much checkout they have in their commerce system... define success metrics within those three strands”

“Start making decisions based on business metrics, not just gut feelings.”

“We subscribe to, gosh, over six figures a year of data sources so that we can actually understand what those metrics are by industry to measure against.”