“They invest in a certain amount of ads and we match those ads…people are going to hear it over and over.”

Bridge Out Ahead · Does Radio Advertising Still Work? | Tami Kottke, Rapids Radio

Play from 16:38
16:38

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What was described

Created a “new business customer appreciation package” that matches the number of ads a new client purchases

Said nearby on the same subject

“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
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Preston Lee
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“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”
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Clay Mosley
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How they work 10% conversion → 3-4 new recurring clients per month Share this moment

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