“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
PL
Preston Lee
Freelance to Founder ·
Bridge Out Ahead · Does Radio Advertising Still Work? | Tami Kottke, Rapids Radio
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Created a “new business customer appreciation package” that matches the number of ads a new client purchases
“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
“70% of all new jobs are created by small businesses.”
“What if we did like a $69 new patient and advertise that?”
“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”
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