Rapids Radio · Bridge Out Ahead · Does Radio Advertising Still Work? | Tami Kottke, Rapids Radio
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Structure each ad block (stop set) to contain only 5-7 ads and ensure no two ads from the same business category appear back-to-back
5-7 ads per stop set; no consecutive car-dealership, furniture, or meat-shop ads
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“‘Website, email, ads… that's the trifecta… no point in having ads if your website's not ready or no email flow set up.’”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
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