“If your product has a low price point and high emotional appeal, you should absolutely be testing these social commerce integrations. The marginal cost of acquiring a customer is dropping because the platform is subsidizing the infrastructure to get you in the door.”

“He's going for low price high volume but having that direct relationship and engagement I think is the better way”

“She actually cut the price to try to make it more appealing to gamers. I think she knew the $30 price was turning off people”

“$30 right now is, like, a very beautiful price point. You can get very high quality wine.”

“I gave a price of three decimal points. Usually we give two decimal point pricing… we got the contract.”