“He's going for low price high volume but having that direct relationship and engagement I think is the better way”

“So when we are selling direct to customer, it would be the same price that our wholesale accounts would be able to sell to their customers.”

“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”

“If your product has a low price point and high emotional appeal, you should absolutely be testing these social commerce integrations. The marginal cost of acquiring a customer is dropping because the platform is subsidizing the infrastructure to get you in the door.”

“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”