“We launched allergen-free in 2017 and it became our number one SKU… we decided to make all products free of the top allergens.”
♫
Said on How I Built This with Guy Raz
“We could serve more customers if we went out of reach... we just said, we're going to keep it simple.”
Thrive Market, Nick Green · How I Built This with Guy Raz · Advice Line with Nick Green of Thrive Market
Play from 13:27
13:27
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What was described
Keeps product assortment simple by limiting SKUs and focusing on core items
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