“We make sure our clients have got, how did you hear about us? Free text field on their demo forms or signup forms”

Sam Dunning · Best SEO Podcast: Search with LLM Visibility® · SaaS SEO In The Age Of AI

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What was described

Add a free-text field on demo and signup forms asking "how did you hear about us?" to capture source and AI prompt info

Said nearby on the same subject

“We just ran a webinar for one of our clients and we had about 250 signups and they booked 30 demos. So that's over a 10% conversion rate.”
♫
Said on The Dave Gerhardt Show (from Exit Five)
Hard number 250 sign-ups, 30 demos, 10% conversion rate Share this moment
“Have the sales rep ask again on the intro call, the discovery call, the demo call saying like, what was your full route to something on us today? Oh, you used Claude. Okay. Can you remember what you prompted?”
SD
Sam Dunning
Best SEO Podcast: Search with LLM Visibility® ·
How they work Share this moment
“Do you have a pop-up on your website to capture email subscribers for signup? Okay, yes. Do you have a welcome flow for your e-commerce site?”
LM
Lindsay Mauck
Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands ·
How they work Share this moment
“Trying to do some kind of open source thing ... make it readable for artificial intelligence and do some open source so people can work with their LLMs”
♫
Said on BTC Sessions
Business model Share this moment

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