“‘Website, email, ads… that's the trifecta… no point in having ads if your website's not ready or no email flow set up.’”
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Said on Meta Ads: Under the Hood
Lindsay Mauck · Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands · 210. Where Should I Focus My Marketing Budget? | with Lindsay Mauch - LTM Digital Marketing
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implement a website pop-up to capture email subscribers and then set up a welcome flow
“‘Website, email, ads… that's the trifecta… no point in having ads if your website's not ready or no email flow set up.’”
“They can input all of your buy box criteria into their MLS tool… then everything on the MLS in your buy box will then pop up in an email”
“We very quickly converted over to mail order and set up a website. Well, she had a website going, but we rebuilt the website, redid all the social media”
“Outer signal enriches your existing customer data… then pushes into your email platform so retention flows can speak to a segment.”
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