Ryan Thompson · The Foundr Podcast with Nathan Chan · 716: Ryan Spent 13 Years Without a Single Breakout Moment - Then Doubled His Whiskey Brand In 6 Months
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started distilling with a 13-gallon still (named Old Betsy) to run very small batches
13-gallon
“I started establishing a newsletter, building a database. I guess you had a small database. I did to start. Very small. Very small. Yeah. But I guess like you say, when it's word of mouth, even if you've got 30 people on that database.”
“For small, when we made like eight, like in a working, you know, small batch, it was $380 COGS. We believe in this next batch, we're going to get it to under $150. And then once we invest in more tooling, I want to get it to be well under $70. So good margins, right?”
“Type widening... are the things that don't impact. old data still reads correctly, and the old consumers would still work”
“I just hit the ground running and started to upload old models and slide decks that I put together into Claude and figuring out how I can automate them”
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