“He calls Lorenzo, asks “what’s your dream price?”… then hammered together a consortium… hundreds of calls made… ten days until the bids are due… we win the bidding war”

Founders · #436 Ari Emanuel's Autobiography

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What was described

Contact UFC owner Lorenzo, ask his “dream price”, then assemble a consortium with Egon Durbin, make hundreds of calls over ten days, and win a $4 billion bidding war for UFC

$4 billion deal; ten days of calls; hundreds of calls

Said nearby on the same subject

“You and Egon Durbin buy the UFC for $4.2 billion. The cheapest.”
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Said on David Senra
Business model $4.2 billion Share this moment
“The UFC was purchased for $2 million... if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion”
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Said on The Diary Of A CEO with Steven Bartlett
Business model $2 million purchase; $50 billion estimated value Share this moment
“I went to Adam Corrigan's wedding, met Lorenzo Fratida, who later said he wanted to train with me… you bought the UFC together for $2 million sometime thereafter.”
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Said on The Diary Of A CEO with Steven Bartlett
Why it worked Share this moment
“We bought the UFC for $2 million… and sold it for $4.025 billion.”
♫
Said on Tony Robbins Podcast Daily
Business model $2 million purchase price; later sold for $4.025 billion Share this moment

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