“What about if we were our own sponsor? ... we connected with the guys from Deja Vu ... started a joint venture ... turned into a boat dealership, started importing boats”

Daniel Watkins & brother · The Founders Fire · A World Champion, a $6 Million Dream and the Cyclone Before Opening Day - With Daniel Watkins

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What was described

Formed a joint venture with Deja Vu stores to become their own sponsor, creating a wakeboard shop that expanded into a boat dealership and import business

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