“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
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Said on Business Wars
Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
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Advises not to sell in retail stores where the target customer does not shop
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
“We could offer twice as much assortment… after six months where customers had to adapt to what's going on at Target, the business was fabulous.”
“And also in retailers across 10 different states on our store locator part of our website.”
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