“If you set up interviews and conversations at conferences, those prospects never go away… you create that stickiness and long-term opportunity.”
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Said on The Industrial Talk Podcast Network
Michael Yoder · Financial Advisor Success · Creating Effective Discovery Meetings To Convert 100% Of (High-Value) Prospects Into Clients with Michael Yoder
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Used a discovery-focused interview process inspired by Chris Voss’s ‘Never Split the Difference’ to uncover prospect pain points before pitching services
“If you set up interviews and conversations at conferences, those prospects never go away… you create that stickiness and long-term opportunity.”
“I’ve never done a pre-order before the book’s been finished before… I also, in that process, created the cover and title for book two… before I got the revision notes for one.”
“Ended up with hundreds of sheets of sort of emotional journeys, came back and hundreds and hundreds of different pain points… I was able to compare and see where the relationships lie”
“We partnered with a specialist in the space and we interviewed thousands of Australians, both prospective investors and existing investors.”
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