Emily Border · GTM Live · B2B Brand Awareness: Beyond Demand Capture & Bringing Leadership Along - with Emily Border
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
pull back budget on performance tactics until know what's working
“When you actually frame it as a value per, when there's an economic time period where people are kind of really watching their budget, we see that perform exponentially better than just saying, you know, 20% off or free trial or whatever”
“Creative Studio is going to have creative testing inbuilt… we can tell them what's winning, what's not winning, and give a budget recommendation.”
“We did 80% of investor loans probably up until the budget, and now it might be like, 20.”
“He's doing free work. Now imagine when he starts performing, and I know this cause I've talked to him many times and starts increasing the conversion rates drastically more than people expected. And they got to pay on performance.”
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.