“Spent more than a year giving away valuable content before ever selling to their audience”

“And last five years, I would say we would have spent more than 1,000 crore on technology alone to ensure that we are able to give the equally good digital platform.”

“I have a strong recommendation that you should walk before you run. Meaning that I think you should invest in their audio podcast, their audio ecosystem first and foremost. See how the audience reacts to your audio ad within the fabric of that content first.”

“They have more Twitter followers or ex-followers per customer than almost any other utility in the country. It's years of showing up consistently, slowly building that relationship with their audience”

“I’ve done some really radical stuff where I’ve hired people to do a job they’ve never done before… I guess the intuition is important now more than ever with hiring people that can do things they’ve never done before.”