“My goal was simply to make one great video a week. Like that was it. And then at one point it became to make three great videos a week. And then it became to launch a podcast and to interview, and then it became writing books.”

“My goal was simply to make one great video a week. Like, that was it. And then at one point it became to make three great videos a week. And then it became to launch a podcast and to interview, and then it became writing books.”

“My goal was simply to make one great video a week. Like, that was it.”

“…I said, okay, then why don't I make some micro learning videos out of the book? … it was actually going through the process of the video making content, feeling the content that it transformed.”

“And so my most recent book, The American Way of Killing, began its life as a series of podcasts. Not the whole book, but roughly 40% of the book in some form appeared in my podcast. And I then took that material, reshaped it, added an extra 50%, and then that's the book.”