LawNext · You Might Like This Interview with Robert Greene: On Purpose with Jay Shetty
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started by making one great video per week, then increased to three videos per week, then added a podcast, then interviews, then writing books
1 video/week → 3 videos/week
“My goal was simply to make one great video a week. Like that was it. And then at one point it became to make three great videos a week. And then it became to launch a podcast and to interview, and then it became writing books.”
“You start with three pushups… then increase 1%, 2% a day… doing something every day is easier than three times a week”
“And so my most recent book, The American Way of Killing, began its life as a series of podcasts. Not the whole book, but roughly 40% of the book in some form appeared in my podcast. And I then took that material, reshaped it, added an extra 50%, and then that's the book.”
“…I said, okay, then why don't I make some micro learning videos out of the book? … it was actually going through the process of the video making content, feeling the content that it transformed.”
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