“Someone came up the idea… we should do an invite-based system… it kind of constrained the growth, but it also drummed up excitement”

“We put ourselves forward for awards... it creates an awesome buzz that externally people were recognizing the good stuff we were doing.”

“Early engagement we need to have with the business, almost co-creating this and operating as sort of multifunctional, cross-functional squads.”

“I paid people basically friends to go buy a product and create a buzz about it… ‘Do you mind going to the store and buying Spanx and I'll send you a check?’”

“We launched our gateway and our users based pricing before stripe for example ... we then gave you our product as this agent tool ... you don't have to understand claude system you can just log into your gmail and quickbooks”