Business Wars · Buffalo Wild Wings vs Wingstop | Spice Off
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launched a shrunk-down “Buffalo Wild Wings Go” prototype store with a streamlined menu focused on wings and fries to facilitate delivery and takeout
200+ locations
“In August 2018, six months after Brown took over as CEO, Buffalo Wild Wings rolls out a special $5 menu for football season. The items include cheeseburgers and bratwurst, encouraging customers to buy those items over chicken wings.”
“With the launch of its own to-go operations … Buffalo Wild Wings could start to claw back that market share.”
“I ended up making these like communication notebooks that like I was just winging it based on like what I had done.”
“We would put out a menu, orders come in, delivery dates about two weeks later, we would get paid for it”
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