“You have to keep liquidating the lead further and then when you stop liquidating the lead you liquidate them by having them become an affiliate or partner”

“The first thing I did before I even really had any real clients is I was charting how many calls was I getting? How many of those turned into, you know, consultations? How many of those turned into sales from the beginning?”

“For every average affiliate offer we made between five and eight different sales pages of our own custom for that single offer single product”

“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”

“The designer suggested one small change... the round, red Betty Crocker logo be turned into a red spoon... Sales doubled in less than six months.”