“I started, I said, I'm going to call you every Sunday. And he was like, okay, started calling him the most awkward Sunday conversation.”
TC
Terri Cole
Plenty with Kate Northrup ·
Victoria Collier · Maximum Lawyer · Why a $6 Million Law Firm Was Worth Less Than $500K
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tracked every inbound call, conversion to consultation, and conversion to sale on a yellow pad before using any CRM
“I started, I said, I'm going to call you every Sunday. And he was like, okay, started calling him the most awkward Sunday conversation.”
“We do a cycle track for like every quarter… it’s got like traffic lights, red, yellow and green… we track growth expectations versus normal season.”
“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
“Most teams, one, aren't tracking what's their conversion to demo or booked call from webinar signups. And if they are, it's more around 2%. So seeing that above 10% has been really cool.”
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