“The first thing I did before I even really had any real clients is I was charting how many calls was I getting? How many of those turned into, you know, consultations? How many of those turned into sales from the beginning?”

Victoria Collier · Maximum Lawyer · Why a $6 Million Law Firm Was Worth Less Than $500K

Play from 13:38
13:38

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What was described

tracked every inbound call, conversion to consultation, and conversion to sale on a yellow pad before using any CRM

Said nearby on the same subject

“I started, I said, I'm going to call you every Sunday. And he was like, okay, started calling him the most awkward Sunday conversation.”
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Terri Cole
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“We do a cycle track for like every quarter… it’s got like traffic lights, red, yellow and green… we track growth expectations versus normal season.”
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Said on Monetary Matters with Jack Farley
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“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
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Russell Pearson
Your Consulting Business Podcast ·
How they work 15 min, 45 min Share this moment
“Most teams, one, aren't tracking what's their conversion to demo or booked call from webinar signups. And if they are, it's more around 2%. So seeing that above 10% has been really cool.”
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Said on The Dave Gerhardt Show (from Exit Five)
Contrarian take 2% conversion typical, 10% achieved in his client example Share this moment

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