“Our first ad was called Not MAGA Enough… we only ran the ads on Rumble and Truth Social… Roy ended up losing that race by 11 points.”

Prof G Markets · Elon Musk Spent $366M On The Midterms - Will It Work?

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What was described

Ran a targeted ad campaign on Rumble and Truth Social called "Not MAGA Enough" against Chip Roy, focusing on high-propensity Republican primary voters

$6 million total spend; Chip Roy lost by 11 points

Said nearby on the same subject

“Zach Lane, the Republican nominee, a Trump endorsed candidate in the Republican primary by campaigning in favor of a data center moratorium and at odds with the Trump administration's position, green lighting AI and data centers. And he managed to win on a platform of putting Iowa lands back in Iowa hands.”
♫
Said on On with Kara Swisher
Why it worked Share this moment
“Normally, when Republicans start to take away, chip away... by late September and early October, that polling lead has been chipped away, and then Republicans gain and gain.”
♫
Said on The New Yorker Radio Hour
Why it worked Share this moment
“I have been going to forums, not only in the primary, where voters have been able to town halls, where voters have been able to ask me questions directly… we cannot have people that are not accountable and transparent elected.”
MB
Marquita Bradshaw
The International Risk Podcast ·
How they work Share this moment
“Scott took a line of credit against his house to spend $2 million on an ad campaign on Howard Stern… I believed it was possible.”
ST
Scott Tannen Boll & Branch
How I Built This with Guy Raz ·
Business model $2 million Share this moment

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