“We were paying a retainer fee, which was different to me… I would try to avoid at all costs… we were too early for a broker”

Road 2 Retail · Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company

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22:48

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What was described

avoided paying a broker retainer fee early and delayed hiring a broker until the brand had more traction

Said nearby on the same subject

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“We look at Sercona data frequently. Our broker has access to that for small brands, which helps us with flavor profiles, pricing and competitive analysis”
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