“We were supposed to do like, I think, an hour or two hours of live. And we ended up spending five hours. When we closed the live, we were like, this is insane.”

Priscilla Guzzi · ACE Your TikTok Shop · How FanDiPerfume Hit $5M in Monthly Sales Through TikTok LIVE Auctions

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What was described

extended a TikTok live session from the planned 1-2 hours to five hours after seeing strong audience engagement

300 people

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